Collaborating with Geena Apparel, a clothing company specializing in Indian-style wedding apparel, was a captivating journey into a unique cultural niche. Geena Apparel, as an e-commerce brand, presented distinct challenges and opportunities rooted in its rich cultural heritage. My focus was on amplifying their online presence while celebrating their cultural identity. Here's an overview of the services I provided:

Social Media Marketing

Geena Apparel's cultural niche required a tailored approach. Leveraging various social media platforms, I crafted and executed marketing campaigns that celebrated Indian traditions, showcasing their exquisite wedding apparel. These campaigns not only engaged the audience but also fostered a strong online community.

Google Ads

To expand Geena Apparel's e-commerce reach and promote their culturally rich wedding apparel, I meticulously managed Google Ads campaigns. The campaigns embraced diverse formats and strategies, aligning with the brand's unique cultural identity to captivate the right audience and drive online sales.

Local SEO (Search Engine Optimization)

The focus was on enhancing Geena Apparel's local e-commerce presence within the cultural niche it thrived in. I conducted a comprehensive local SEO optimization, fine-tuning their online content, listings, and visibility to attract nearby customers who appreciated and celebrated their cultural heritage.

E-commerce Optimization

I strategized to enhance the e-commerce experience, ensuring the website provided a seamless shopping journey for customers, showcasing the stunning wedding apparel.

Email Marketing

To engage customers effectively, I developed and executed email marketing campaigns, keeping potential buyers informed about new collections, special offers, and cultural insights.

Company Listings on Preferred Platforms

We listed Geena Apparel on preferred online platforms and directories to enhance their local visibility and reputation, contributing to a streamlined conversion funnel.