I had the pleasure of collaborating with Malnad Herbals, a product-based company that specializes in creating beauty products for skin and hair. With a strong emphasis on natural and ethical values, their products are meticulously crafted as vegan, GMO-free, cruelty-free, and paraben-free alternatives. My work encompassed a comprehensive range of tasks, reflecting a holistic approach to brand development and marketing.
Product Design
I crafted visually appealing and user-friendly product designs that resonated with the brand's natural and ethical values.
Branding Design
I developed a brand identity that reflected Malnad Herbals' commitment to herbal and cruelty-free products, ensuring consistency and recognition in the market.
Marketing Collateral
I created banners, posters, flyers, and brochures that effectively communicated the brand's unique selling points to potential customers.
E-commerce Listing
I took charge of listing Malnad Herbals' products on various e-commerce platforms, including the official website, Amazon, Flipkart, Meesho, and Myntra, ensuring a wider reach and accessibility.
Social Media Marketing
Leveraging social media platforms, I devised and executed marketing strategies to engage and grow the brand's online community. This involved content creation, management, and audience interaction.
Google Ads
I meticulously managed Google Ads, encompassing search ads, display ads, YouTube ads, and preroll ads. These campaigns were designed to capture the attention of potential customers, drive traffic, and boost online sales.
Throughout this project, my work was underpinned by a commitment to align Malnad Herbals' brand and products with its core values of natural, ethical, and responsible beauty solutions. The research I conducted, combined with the valuable insights provided by the client, played a pivotal role in shaping a cohesive and compelling brand presence in the competitive market.
