Collaborating with Nexus Servicing, a service-based company dedicated to providing door-to-door servicing for a range of electronic appliances and plumbing and electrical services, was a rewarding experience. The company's primary focus revolved around lead generation and conversion to meet the demands of the local market. Our strategic efforts were centered on SEO and search engine ads, along with the utilization of Google AMP pages for faster loading and improved page ranking.
SEO (Search Engine Optimization)
Our comprehensive SEO strategy was designed to enhance Nexus Servicing's online visibility and attract local customers seeking electronic and plumbing/electrical services. By optimizing the website and content, we aimed to capture potential leads effectively.
Search Engine Ads
With a strong emphasis on lead generation, our meticulous management of search engine ads, particularly on platforms like Google, was pivotal. We crafted targeted ads to engage potential customers actively seeking these services in their locality.
Google AMP Pages
We harnessed the power of Google AMP (Accelerated Mobile Pages) to ensure faster loading and improved ranking of landing pages. This not only enhanced the user experience but also contributed to higher page visibility and better lead generation.
Branding and Local Targeting
While SEO and search engine ads were the primary drivers for lead generation, we also utilized other digital marketing platforms for branding and local targeting. These platforms included social media marketing and display ads, aimed at increasing awareness and recognition among local customers.
Service Portfolio
Nexus Servicing offered a comprehensive range of services, including servicing electronic appliances like air conditioning, microwaves, refrigerators, washing machines, TVs, chimneys, as well as plumbing and electrical services. Our marketing approach was tailored to effectively showcase these services to local customers in need.
Google Ads
I meticulously managed Google Ads, encompassing search ads, display ads, YouTube ads, and preroll ads. These campaigns were designed to capture the attention of potential customers, drive traffic, and boost online sales.
The project's core objective was to position Nexus Servicing as the preferred service provider for electronic and plumbing/electrical services in the local market. By combining our SEO, search engine ad campaigns, and the integration of Google AMP pages, we aimed to optimize lead generation and conversions for this dynamic service-based company.
